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The Wright Associates specialise in the
derivation, development and implementation of innovative and practical
Customer Loyalty Strategy.
Fundamental to our approach is a detailed
financial assessment of the commercial viability of any customer
loyalty
initiative.
Barry has over 25 years of customer loyalty experience
across a wide range of sectors and including the derivation, development,
launch and ongoing management of Loyalty Programmes and Customer
Loyalty Schemes,
both as a client and agency side.
As a result, you can be sure of a pragmatic and
experienced view of your company's customer loyalty opportunities.
This experience has included a broad scope of International consultancy
projects in association with leading customer loyalty companies.
(See the Projects section)
Loyalty Programme Liability and the introduction
of IFRIC13 standards has increasingly highlighted the need for a
more structured approach to the design and financial management
of customer loyalty programmes
(see Approach)
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