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The Wright Associates specialise in the
derivation, development and implementation of innovative and practical
Customer Loyalty Strategy.
Fundamental to our approach is a detailed
financial assessment of the commercial viability of any customer
loyalty
initiative.
Barry has over 25 years of customer loyalty experience
across a wide range of sectors and including the derivation, development,
launch and ongoing management of Loyalty Programmes and Customer
Loyalty Schemes,
both as a client and agency side.
As a result, you can be sure of a pragmatic and
experienced view of your company's customer loyalty opportunities.
This experience has included a broad scope of International consultancy
projects in association with leading customer loyalty companies.
(See the Projects section)
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